As a seller with an eCommerce website, you can tell your customers about your company, showcase your products and take payments online.
With the rapid growth of the online market, here are some of the reasons to get in on the action and start selling on an eCommerce platform:
1. Global Market
An eCommerce website will give you the opportunity to reach out and offer your products and services to customers around the world, regardless of the distance and time zone.
2. Open All Hours
Customers will enjoy the round-the-clock convenience of being able to purchase what they want and when they want it, and you won’t lose out on sales with an online shop that is open 24 hours a day, 7 days a week, compared to regular store hours.
3. Broaden Your Brand
Diversify your product range and increase sales with intangible goods like eBooks that can be sold on your online store. Customers can also place orders for personalised items which makes it easy to provide all the necessary information to suit their requirements.
4. Higher Conversion Rate
Potential buyers are more likely to make purchases when they can place their order instantly, rather than waiting for a regular store to open.
5. Marketing Through Social Media & Search Engines
With good search engine optimisation, your website will appear in the top results of search engines such as Google. Also social media websites like Facebook and Twitter will provide you with a platform to build trust with your customers through reviews and ratings, as well as keeping them informed with regular posts about your products and offers. Keep your customers engaged with competitions and shareable content to drive even more traffic to your website.
6. More Convenient
These days customers are appreciating the convenience of online shopping more and more. Rather than spending hours searching in physical stores, people are now making purchases over the Internet during breaks at work, before the school run and in harsh weather conditions, all the times that would be difficult to make a trip to a shop on the high street. The presence of the market has made it easier for everyone including busy parents with pushchairs and wheel-chair users to shop around and make decisions on purchasing without the hassle of being in an environment that is not fully accessible.
7. Less Overheads
It is without a doubt, much cheaper and easier to sell your products and services on an eCommerce platform as online business owners do not have to take into consideration the high expenses of shop rental, security measures, utility bills and a large team of staff. This in turn will enable to sell your products at competitive prices.
8. Less Risk
An online shop enables you to enjoy increased profitability with less risk as you will most likely need a smaller workforce with the reduced chances of shoplifting, rogue workers and damages to goods that can often happen in a physical shop.
You can use your website to connect with your customers by providing a personalised service, such as order tracking, delivery confirmations and product recommendations based on their order history.
10. Influence Purchases
Nowadays potential buyers go to the Internet to shop around and make decisions on what they want to buy and where to buy it from. Having your products showcased on a website will increase the chance of sales as you will be to show customers why your product is right for them.
Setting up your online store now will give you a competitive edge over those who have not yet embraced the world of eCommerce, in an age where customers are constantly looking for the quickest and easiest ways to purchase what they need while at the same time maintaining a busy lifestyle.
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