In this digital era, people are more dependent on smart gadgets than ever. At the same time, eCommerce industry is booming at a fast rate nowadays. As per stats by Statista, approximately 60% of people these days spend their money on online shopping. There is a great portion of online shoppers among the web users globally. That’s why businesses find it more beneficial to do investment in eCommerce web development. Thus, they develop their own eCommerce website in order to generate more sales.
However, eCommerce website development is not an easy task. It has its own challenges. Since a large number of web users are visiting your eCommerce site daily, so you need to maintain it. For this, you may need to hire expert eCommerce web developers from a reliable & reputed ecommerce website development company that ensures intuitive eCommerce web development process with an ease.
In this blog, we have discussed 5 things you should know before developing your eCommerce website.
Here is the list:
1) Right eCommerce platform and Good Theme
It is one of the most important factors to consider before your eCommerce website development. At first, eCommerce web developers have to choose a right eCommerce platform for development purpose. In fact, there are already exist a number of eCommerce platforms viz. WooCommerce, Drupal, Magento, Shopify, OSCommerce, Joomla etc. from which you can choose one for your eCommerce business. A good selection of eCommerce platform will ultimately save a lot of time and money.
Besides, a right selection of theme also plays an important role in eCommerce development. It is actually important to the success of any eCommerce business. As per W3Tech stats, 1/4 of all eCommerce websites fail due to poor design theme for their website.
In fact, a number of eCommerce websites used to combine the functionality blog or portfolio just to increase user engagement. This also helps eCommerce companies to maintain a long-term relationship with their clients. Moreover, Google ranks those websites first which contain blogs. Thus your eCommerce website ranking will get improved too.
2) SEO(Search Engine Optimization)
SEO plays an important role in eCommerce website development. To run a successful eCommerce business, sales come first. SEO can help to increase sales of your eCommerce website and thus makes you able to stand high in this competitive marketing arena. Furthermore, if any user searches for your eCommerce website, it will show up at the top of the searches through a good SEO. Thus, it increases your eCommerce site’s visibility and conversions.
So, more and more customers will automatically reach to you once your eCommerce website ranks in the top web pages. As per Statista survey, it is found that approx. 35% of eCommerce websites do not feature in the top 10 web pages. So, users would never tend to go to these websites.
3) Responsive Design
Mobile users are increasing day by day and at the same time, eCommerce websites have a great amount of traffic. This shows a large number of people used to shop online via mobile devices. As per Mediabistro stats, 2/4th sales of eCommerce website comes from mobile phones. So, it becomes necessary to optimize your eCommerce website for both mobiles as well as desktop systems.
A responsive web design can help you with this. It makes your eCommerce website usable on each type of device. Due to this, eCommerce developers find the development process easy. Moreover, a responsive eCommerce website is the most important tool for the success of your eCommerce website.
4) Good Marketing Strategy
Once you complete the eCommerce website development, you need to market your website. For this, you should follow some guidelines of marketing in order to attract more and more customers. In fact, there are many ways exist to market your eCommerce site. With a reliable marketing agency, you can market your site in a perfect way.
However, each marketing method has its own pros and cons. But with a good marketing strategy and a good design plan, your eCommerce business can achieve success.
Every eCommerce developer ensures that all information on their eCommerce website is safe to build trust among their customers. There are various security methods. Your eCommerce website should support SSL in order to encrypt the information which needs to be secure. This is actually important for the users who use debit and credit cards and thus enter payment info like Address, Name, Phone Number, Email etc.
Compliance of PCI is another important security method for eCommerce businesses which accept digital payments. In fact, as per Deloitte survey, approx. 40% of eCommerce website comply with PCI standards.
So, we have seen top 5 essential factors which are needed to be considered by all eCommerce developers before developing an eCommerce website. It is also true that eCommerce web development takes a lot of time, money and efforts of eCommerce web developers.
If you follow the above steps before development process, then only your eCommerce website will be able to make more sales and engage more customers than your expectations. At Maocular Tech Expert, we have an expert team of eCommerce web developers who can help you with this. Contact Us Now or Better Still Request a Quote Now
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