Google Sets HTTPS Deadline and Warns Publishers to Upgrade Soon


Google has announced https deadline of July 2018 as the date for when Chrome will begin explicitly warning users if a site is insecure.

More than 50 percent of Internet browsers worldwide are Chrome, meaning this change may have a significant impact on web publishers.

A prominent warning may affect how secure users feel and may cause some visitors to leave a site, which will negatively impacting a sites bounce rate, advertising impressions, affiliate clicks, and e-commerce sales.

Https Deadline

How Will Chrome Warn Users of Insecure Pages?

A prominent warning will be shown in Chrome’s address bar (also known as the Omnibox), indicating that an insecure website is “Not secure.” This warning will show for all http websites.

Google’s announcement was firm about their goal to warn users of insecure sites, with the intent of  further shepherding more web publishers into upgrading to HTTPS.

“Chrome’s new interface will help users understand that all HTTP sites are not secure, and continue to move the web towards a secure HTTPS web by default.”

Google Http Warning

Will Chrome Display a Warning on Mixed Content Pages?

Google’s announcement did not explicitly address whether mixed secure/insecure webpages will trigger the warning. But it may be safe to assume that these kinds of pages that display a mix of secure and insecure content will trigger a warning.

According to Google, Chrome’s Lighthouse web page auditing tool can identify what web page elements are triggering a mixed content warning:

“Mixed content audits are now available  to help developers migrate their sites to HTTPS in the *latest Node CLI*  version of Lighthouse, an automated tool for improving web pages. The new audit in Lighthouse helps developers find which resources a site loads using HTTP, and which of those are ready to be upgraded to HTTPS simply by changing the subresource reference to the HTTPS version.”

Worldwide Impact of Chrome HTTPS Security Warning

The impact will be felt more keenly in some countries than in others. But even in countries where the use of Chrome is low, this still represents 39 percent of Internet browsers.

The need to update to HTTPS is especially important in regions such as South America, where Chrome use is as high as 74.04 percent and Israel, where 66.77 percent of Internet traffic is on Chrome.

The following is a partial listing of 12 countries, indicating how severely this will impact users worldwide. Chrome use in:

Should You Upgrade to HTTPS?

Google’s Lighthouse Developer Recommendations page recommends Let’s Encrypt as a low cost alternative for those who run their own servers. Most web hosting providers already provide free HTTPS certificates as well as low cost certificates. The monetary cost for upgrading should no longer be an excuse for waiting.

Perhaps the most valid reason for waiting are technical issues.

Among the considerations for upgrading to HTTPS are the mixed content issues, where a secure webpage links to a webpage asset such as JavaScript or CSS using an insecure URL. These are issues that a site publisher needs to consider against possibly losing traffic and revenue.

For those who have been sitting on the fence, there is now a date set, July 2018.

Nevertheless, the clear answer is that all web publishers should at least consider upgrading to HTTPS. This is no longer a consideration limited to e-commerce sites.

The warnings may cause site visitors to begin negatively reacting to warnings on sites that have not upgraded, which may affect advertising impressions, lead generation, sales and so on.

July 2018 is the deadline for when prominent warnings will begin to show to Chrome users. The clock is ticking.


Hi, Am Freelance Website Programmer, based in FCT Abuja, Nigeria. I had spent 7 years in the corporate world as a Website Designer/Developer, working both in the office and then working remotely from home. 7years ago I left the corporate world and transitioned to working solely from home as a freelance web programmer. And have done so many project online, and with my few years of experience, i have acquire lots of skills in website development. Am vast in most of the popular programming language. I provide a variety of website development services that include full website development through custom PHP programming and/or open source applications like self hosted WordPress, Joomla. I also provide services for website maintenance, debugging code problems, making mobile friendly websites, fixing and securing hacked websites and improving website speed. If you hire me, you can depend on me being available ongoing, as needed for years to come.

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