How To Optimize Your Google My Business Profile


With the arrival of spring comes the opportunity to give your business a fresh makeover.

Before you start checking your budget, know that fresh doesn’t always mean “new.” Instead, some of your current marketing and advertising projects and strategies may need an inexpensive facelift or updating for them to feel brand new. Have you done anything with your Google My Business profile?

What It Is

Whenever someone Googles your business, one of the first items to pop up should be your Google My Business profile. Essentially, it lists details regarding your geographic location, information about your industry, the types of products or services you provide, and customer reviews, location, contact information, and other related items. A Google My Business profile should give consumers a quick snapshot of your business and what you have to offer before they decide whether to go to your site or give your business a try.

If you haven’t claimed and verified your Google My Business Listing yet, that’s the first step. To get started, visit https://www.google.com/business.

How Having Accurate Information Helps

Once you’ve claimed your Google My Business profile, go over every word and line of the information you see. You want to ensure the business name, address, attributes, phone number, description, category, and everything else is current and accurate. Once you’ve done that, go to your website to ensure the information matches what’s on your profile. Note that you want to be as specific and concise as possible when you get to the category and attributes sections. For instance, is your restaurant kid-friendly, or is it geared more towards adults?

How Reviews Help

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8342986b how reviews help

One of the best features of a Google My Business profile for your business comes from the reviews your customers leave. Once you’ve done everything on your end to update and optimize your profile, reach out to your current customers to see if they’d be willing to review your business. This is mainly due to the fact that consumers are more likely to spend more time scrolling through reviews than scrolling through your marketing and advertising material. They want to hear from real people.

When someone leaves a review, no matter if it’s good or bad, respond to it. Thank satisfied customers and reach out to disgruntled customers to see what you can do to turn things around. Bad reviews are the perfect chance to show you pay attention to what people say and want to improve your business.

How Posts Keep Customers Engaged

44e4d220 how posts keep customers engaged

44e4d220 how posts keep customers engaged

You can also create Google Posts to further engage with your customers and target audience. For instance, you can share an upcoming company event that’s open to the public. Maybe you’ve got an exciting new product, service or special coming up that you’d like your customers to get in on. No matter what you choose to post, it’s a good idea to add images, GIFs or video. That way, you stand a better chance of people actually engaging with the post.

How You Can Use My Business Messages

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52ffbabc how you can use my business messages

Say that a customer has a quick question but doesn’t want to call or email you. With My Business Messages, customers can message you directly through a text message. Once you start using this feature, it’s best you respond to messages ASAP; Google notes how long it takes you, on average, to reply.

Brighten up your business this spring with a bit of help from Google.

Maocular Tech Expert can help you further to optimizing your digital marketing tools for your business! Click here to Contact Us.


Hi, Am Freelance Website Programmer, based in FCT Abuja, Nigeria. I had spent 7 years in the corporate world as a Website Designer/Developer, working both in the office and then working remotely from home. 7years ago I left the corporate world and transitioned to working solely from home as a freelance web programmer. And have done so many project online, and with my few years of experience, i have acquire lots of skills in website development. Am vast in most of the popular programming language. I provide a variety of website development services that include full website development through custom PHP programming and/or open source applications like self hosted WordPress, Joomla. I also provide services for website maintenance, debugging code problems, making mobile friendly websites, fixing and securing hacked websites and improving website speed. If you hire me, you can depend on me being available ongoing, as needed for years to come.

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